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Is HR The "Dark Side" Of Your Brand?

How you handle difficult “people situations” reveals more about your brand than you would like to admit.

When you hire skilled experts but do their jobs for them, you show that the company has no investment in its people. It’s all about results, but human beings aren’t part of the equation.

When you give employees tasks but ignore their distress, you seem inhuman. Cold and untrustworthy. So does the company.

When you fire people because you don’t have time to give them feedback and there’s lots more where they came from anyway, you look Machiavellian. And word gets around.

When you deliberately give job-seeking subordinates a bad reference – to punish them for wanting to leave, and to tank their chances of doing so – you make the company look awful for keeping such awful people on the payroll.

And when you interview people at length and then reject them, with no explanation, even after a request for feedback, that shows your company lacks both humanity and courage.

People can tell a lot by the way you treat employees, current, former or prospective. It all affects your brand, and your reputation.

It’s a good investment on your part to treat your neighbor well.

Copyright 2015 Dannielle Blumenthal, Ph.D. Dr. Blumenthal is founder and president of BrandSuccess, a corporate content provider, and co-founder of the brand thought leadership portal All Things Brand. The opinions expressed are her own and not those of any government agency or entity or the federal government as a whole.

Photo credit: Zolt Levay via Flickr (Public Domain)


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