Tag: TopStory
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Recruiting A Marketer? 5 Mistakes To Avoid
1. Showing Contempt for the Consumer: The best marketers are the ones who are in touch with your audience. So look for people who genuinely like the kind of people who buy your product – or who you’re trying to reach. You can have the “best,” “most qualified” candidate in the world, but if they…
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5 Distorted Ideas About Communication That Destroy Americans’ Trust In Government
I’ve been a government communicator for a long time. In 13 years of doing this job at half a dozen federal agencies, I see the same problems over and over again. They lead people to think that the government can’t be trusted, when the problem really is that we allow a bunch of messed-up ideas…