Tag: branding

• Idiocracy 3.0

  One day when she was five, my daughter looked up at me and asked, “Mommy, was the world black and white when you were growing up?” Right or wrong my kids were both raised with lots and lots of TV time. And watching some of the innocent old shows, like I Love Lucy and My…

  dannielleblumenthal

  December 19, 2016

  social media, Uncategorized

  Advertising, artificial intelligence, branding, computers, Dannielle Blumenthal, idiocracy, robots, Technology, television

• 10 Most Relevant Trends On Brand-Building For The Future (Brief)

  My thoughts in response to a question posed on Quora. Social responsibility Building via social media Co-creating the brand with your audience Protecting the trademark Disintermediating retail Entrepreneurship from home Small business communities of interest helping one another with the brand Integrating personal politics with buying behavior Using your brand as a vote for a…

  dannielleblumenthal

  November 29, 2016

  social media, Uncategorized

  brand trends, branding, consumer behavior, consumer insights, Dannielle Blumenthal, futurism, trendspotting

• Branding to Transform Government Customer Service

  The September 2, 2016 edition of NextGov ran a story on the 2016 edition of Forrester Research’s Customer Experience Index. The report will cost you $499 to purchase but the article highlights what for me is the main point: “The federal government finished dead last among 21 major industries, and had five of the eight…

  dannielleblumenthal

  September 4, 2016

  social media, Uncategorized

  branding, Dannielle Blumenthal

• Three Ways Discredited Brands Remain Durable

  “The value of a brand…is ultimately determined by consumers’ perception.” – Investopedia Coco Chanel (1883-1971) was a Jew-hating Nazi collaborator. Yet in May 2016 Forbes ranked her namesake company, Chanel, #80 among the world’s most valuable brands, with a net worth of $7.2 billion. The company is privately owned, by the Jewish grandsons of Chanel’s…

  dannielleblumenthal

  August 11, 2016

  social media, Uncategorized

  branding, Dannielle Blumenthal

• Communicating To The Truth Instinct

  On November 17, 2015 the Department of Defense issued an update to its Joint Publication 3-61, Public Affairs, the second update since its original issuance in 2005. (Unlike the civil service, which operates without a shared set of standards for public affairs, the military has developed clear and concise guidance about how this vital function…

  dannielleblumenthal

  July 15, 2016

  social media, Uncategorized

  branding, Dannielle Blumenthal

• Retail Branding: Don’t Confuse The Customer

  Over the past few days I’ve done my fair share of browsing unfamiliar retail environments. I cannot find a goddamn thing. In Publix (grocery store) I needed a protein bar. Well who would think that the protein bars would be in the same aisle as the…Snapple and shampoo. Perhaps you’re thinking Macy’s, a national brand,…

  dannielleblumenthal

  June 15, 2016

  Uncategorized

  branding, Dannielle Blumenthal

• 3 Ways Your Resume Needs Improvement

  A few times in my career I’ve had to review resumes. Most of the resumes I see are terrible. This is because the candidate: Throws every possible qualification into the document – regardless of whether it matches the type of job they’re applying to. Jams words on top of words, making it impossible to read…

  dannielleblumenthal

  June 15, 2016

  Uncategorized

  branding, Dannielle Blumenthal

• Why Do Branding? – Dannielle Blumenthal, Ph.D. (June 6, 2016)

  – By Dannielle Blumenthal, Ph.D.

  dannielleblumenthal

  June 6, 2016

  Uncategorized

  branding, Dannielle Blumenthal

• Why MostTraining Doesn’t Work

  We spend a lot of money on training and the money is wasted most of the time. Sunshine & Organic Granola Let’s start with the conferences, retreats, and weekends out of town. This include “Ted Talks,” “SXSW,” and all that other good stuff. We should be honest: Mostly it’s a lot of crap from an actual…

  dannielleblumenthal

  April 30, 2016

  social media, Uncategorized

  branding, Dannielle Blumenthal

• The 3 Immutable Laws of Writing

  Remember that classic book by Al and Laura Ries, The 22 Immutable Laws of Branding? It’s an excellent read, not only because the advice is so good but because it is offered with such certainty. If you do any kind of writing in a professional capacity, I’m here to tell you that there are also…

  dannielleblumenthal

  April 21, 2016

  social media, Uncategorized

  branding, Dannielle Blumenthal