Category: social media
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The Little-Known Genius of Chris Macrae
Brand processes. Social networking. Transparency. Empowerment. Sustainability. All of these words – and the relationships between them – are still relatively new to the business community, but for decades Chris Macrae has been immersed in making the connections. I met him more than a decade ago, when he served on the Board of the global Institute…
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Anyone Can Build A Brand Online | 5 Steps
1. Marketing Strategy Think about what you’re trying to accomplish by building a brand online – e.g. develop a very short and high-level marketing strategy. It should include the following elements: Summary of the situation High-level goal and 2-3 sub-objectives Challenges getting in the way of achieving the goal Things you’re already doing to achieve…
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You Always Had The Power
So of course we saw Star Wars because it’s New Year’s Day and it’s our tradition to go to the movies. We are a very traditional family. We are also strict, like many other Jewish people we know, about going out for Chinese food on major holidays. (And Sundays, and pretty much any day off…
2016 Diary - Dannielle Blumenthal 