Category: social media
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I’m Gonna Get That Armrest
They created a new executive position and my colleague got the position. “Work for me, it will be fun,” she said of the new department. (It was called Strategic Communications.) “You’re strategic.” “I don’t know.” I had a sinking feeling. But I did it, because I’m stupid. Left the one boss, who headed up the…
dannielleblumenthal
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Why Propaganda Doesn’t Work
Every year the widely respected public relations firm Edelman does a global survey to measure people’s trust in various social institutions. The 2016 survey showed that worldwide, trust in the media has increased and is now at 57% (+6) among the “informed public” and 47% (+2) in the “general population.” But those numbers are still not great. And in…
dannielleblumenthal
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Idiocracy 3.0
One day when she was five, my daughter looked up at me and asked, “Mommy, was the world black and white when you were growing up?” Right or wrong my kids were both raised with lots and lots of TV time. And watching some of the innocent old shows, like I Love Lucy and My…
dannielleblumenthal
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#CIACoup Is A Wake-Up Call
As a federal communicator–and as always I speak only for myself here, not my agency, or any government entity, or the government as a whole–it is deeply troubling to launch one’s Twitter feed and see the hashtag #CIACoup. The hashtag represents a belief that the U.S. Central Intelligence Agency will somehow try to stop President-elect…
dannielleblumenthal
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How to Comment on Social Media
Some people get stuck with the concept of commenting on social media. Commenting and writing are really two different things. There are lots of books, articles, presentations and 1-2-3 posts that will tell you how to build a professional presence online. The general idea on that point is to build a body of work that…
dannielleblumenthal
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When It’s A Bad Idea To Mistrust The Government
Today my Twitter feed is alive with concerns about H.R. 6393, the Intelligence Authorization Act for Fiscal Year 2017. This is the bill that authorizes a year of spending by U.S. intelligence agencies, including The Office of the Director of National Intelligence (ODNI); the Central Intelligence Agency (CIA); the Department of Defense; the Defense Intelligence…
dannielleblumenthal
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What Happens When We Know?
The need to know “what really happened” is fundamental to being human. It is biological, it is survival, we become aware of danger and want to know how to stay away. It is social, the social contract, we have one with one another and when it’s violated those who abuse the rest must be held…
dannielleblumenthal
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10 Characteristics of Mob Thinking on Social Media
It never ceases to fascinate me how certain topics go viral on social media whereas others do not. Just like with branding, it is of course possible to artificially induce a “high” on a certain topic, at least for a time. But in the end a craze has to have enduring value on its own…
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10 Most Relevant Trends On Brand-Building For The Future (Brief)
My thoughts in response to a question posed on Quora. Social responsibility Building via social media Co-creating the brand with your audience Protecting the trademark Disintermediating retail Entrepreneurship from home Small business communities of interest helping one another with the brand Integrating personal politics with buying behavior Using your brand as a vote for a…
dannielleblumenthal
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One Day You’re In, The Next Day You’re Out
I’ve been thinking about Kellyanne Conway, and why she openly confronted President-Elect Trump over hiring Mitt Romney as Secretary of State. Not quietly, and not just once, but multiple times. It’s like, she hasn’t even been hired yet. Is she trying to get herself fired? Because I may not know very much about the world,…
2016 Diary - Dannielle Blumenthal 