Month: October 2016
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Recruiting A Marketer? 5 Mistakes To Avoid
1. Showing Contempt for the Consumer: The best marketers are the ones who are in touch with your audience. So look for people who genuinely like the kind of people who buy your product – or who you’re trying to reach. You can have the “best,” “most qualified” candidate in the world, but if they…
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GAO’s Confusing Conclusions About Federal Communications
This report just came out (http://www.gao.gov/assets/690/680183.pdf). Here is some information provided that concerns me, because it is confusing at best and misleading at worst. The GAO refers to “public affairs” series staff (GS-1035) as “public relations” staff. Employees who are employed as communicators, but not within this series, are not counted in the report. So…
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The Truth About Religion At Work
We live in a time of terrible strife. This is not the fault of religion. It is the fault of religious fundamentalists and in particular those who use religion to gain power and money. I want to talk about my own personal experiences with religion at work. This is not to argue in favor of…
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You Can Choose It Or You Can Run Away
“Do you mind if I ask you a question?” “Shoot.” “Tell me how you learned to be a leader.” “It isn’t something I chose.” “But how did you learn what to do?” “Like everything else, it’s trial and error.” “Did you take some kind of training class?” “Haha.” “No really, tell me.” “I am telling…
2016 Diary - Dannielle Blumenthal 